Miao’s Tales: Reimagining Cultural Value Through Embroidery

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Miao’s Tales is a cultural luxury brand that preserves the civilizational codes of time through Miao embroidery. Founded by Zeng Li, the brand draws from ancestral symbolism and ethnic aesthetics to merge traditional embroidery with contemporary design—creating objects and experiences that are rich in cultural depth and modern beauty.

We believe heritage is not only about preservation—it’s a way to rethink the world, express identity, and reshape meaning. Through Miao’s Tales and its sister brand Shiwanhui, we connect artisan communities, creative talent, and global audiences, allowing ancient Eastern glyphs to be rediscovered, reinterpreted, and re-loved in a modern context.

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“苗疆故事”是一个文化奢侈品品牌，用苗绣守护时间沉淀的文明编码。 品牌由曾丽创立，立足苗绣图腾系统与族群美学，将传统刺绣技艺与当代设计融合，打造兼具文化厚度与生活美感的产品与内容。

我们相信，非遗不只是传承，更是一种重新理解世界、表达身份、重塑精神秩序的方式。 通过“苗疆故事”与姊妹品牌“十万回”，我们连接绣娘社群、设计力量与全球文化语境，让千年的东方符形，在当代语境中重新被理解、被使用、被喜爱。